Logo Uplift and Branding
Logo concept: for the logo uplift we kept on the same elements: the Alexandria lighthouse and the Lebanese Cedar. We recreated both elements with lighthouse being an exact copy of the one in Alexandria. We added the rays of light emitted from the lighthouse. They reach the cedar to symbolize the fact that the university was established in Egypt and transmitted its expertise to Lebanon. The typography was studied in both Arabic and English to look similar, modern, and stand time . And the logo works perfectly in one color.

• Logo Uplift
• Corporate Identity
• Book Design