Logo Uplift & Branding

The Roman god, Mercury, is the hero of Medco logo. He is known for his strength and power. The word mercurial is commonly used to refer to something volatile like petroleum products. We worked on the details to accentuate Mercury's movement jumping with power towards the sky, added the red energetic color behind him and placed him on top of the logo to give the feeling that he is leaving towards the sky.

We also worked on animating Mercury to show different expressions with his body and hands. The project included:

• Logo uplift (1990 and 2000)
• Brand Guidelines
• Corporate Image
• Uniforms
• Promotional Items
• Stationary
• Signage
• Website